For us, the standards are simply an insurance policy to now communicate some of the intricacies of the material to the end user. For far too long, the synthetic industry and animal welfare activists have been able to attack down and spread misinformation without the customer having any sort of outlet to learn more about the performance and sustainability of responsibly sourced material.
That’s why, in 2015, alongside the release of the first RDS certified products, ALLIED launched TrackMyDown.com.
The site allows the consumer to use the lot number on the jacket to learn more about all the important elements of the down inside their jacket – from source to cleanliness to complete content analysis – educating the consumer on what fill power is, why cleanliness and processing are so important to performance, and how these might reflect on the quality of the product in front of them.
And now in 2020, ALLIED is launching a unique retail down traceability tool – the Optix iMirror powered by Nobal Technologies.
The mirror is able to read the down inside a garment with an integrated reader that interacts with a proprietary treatment on the down. This allows the user to interact with the down inside the jacket to learn more about the quality of the down, see where and how it was sourced and even learn of potential other products that might be a better fit and order directly from the mirror itself.